
There’s only one major political party in Mexico that has a shoe-in presidential candidate for 2012 and he has something of the John F. Kennedy about him, at least in the looks department.
Just seven years ago Institutional Revolution Party (PRI) member Enrique Peña Nieto was a small time, baby-faced local politician in the Estado de Mexico. His rise since then has been meteoric. A recent Mitosfsky study showed 90 percent of Mexicans know who he is and 51 percent said they would vote for him if it was a straight race between him, Santiago Creel (PAN) and Andres Manuel Lopez Obrador (PRD), currently the most popular candidates for the other two main parties.
“Pres-i-den-te, Pres-i-den-te,” rings out when Peña Nieto speaks in front of his supporters.
That is testament to his slick Public Relations drive aided by 44-year-old Peña Nieto’s easy on the eye appearance and the publicity surrounding his recent marriage to high profile soap star Angélica Rivera, commonly known as “La Gaviota.” Estado de Mexico Governor Peña Nieto is always well groomed, always smiling and regularly appears in magazines and on national television. He already employs people to manage his Facebook and Twitter accounts and regularly uploads videos to YouTube.
Peña Nieto’s youth brings the PRI back as a real political force after it was booted out of office after 71 years of tyrannical rule in 2000. Voters are much more likely to believe 44-year-old Peña Nieto when he says that the party has changed than someone more associated with the regime of old. The party itself seems to be well aware of that fact. Political enemies say the party has simply changed its guise and remains the same underneath.
“Like a junk product, like a soap opera,” is Lopez Obrador’s perception of the Peña Nieto package.
Outside of the smiling images and fairytail marriages, father-of-three Peña Nieto has been involved in a certain amount of controversy.
The “Peña Nieto Law” gained nationwide notorioty. It was born out of the fear that when the next governor’s election takes place in the Estado de Mexico on July 3, the PAN and left wing PRD will field a joint candidate to oust the PRI. Knowing how important it is to him that the PRI win in the Estado de Mexico, Peña Nieto introduced the law intending to effectively ban such alliances although it seems to have had little effect. The PAN and PRD are still considering an alliance aimed at getting rid of “authoritarianism, cronyism and cover-ups,” according to Gustavo Madero the national leader of the PAN. The PRI has controled the Estado de Mexico for 82 years.
Socially controversial was the case of Agustin Estrada who used to run a center for disabled children in the Estado de Mexico. In 2007 he dressed as a woman to perform in a musical. The next day he was sacked. Estrada currently resides abroad in political asylum after he made complaints against the government and authorities and received death threats. He also endured prison, raped and beaten on multiple occasions; Estrada said that Peña Nieto insulted him when he personally asked the governor for help to get his job back. Amnesty International and the United Nations have both condemned the treatment of Estrada by state and local authorities in the Estado de Mexico. Ironically, Estrada financially backed Peña Nieto’s campaign to be state governor.
There has also been a controversy about putting a light and sound show close to the famous Teotihuacan pyramids. Peña Nieto gave the go ahead and refused to back down while others protested that the work damaged the pyramids.
An argument rages on internet forums about whether the politician had anything to do with his first wife’s death in 2007. The question has also been asked in the Estado de Mexico Congress, no doubt leaving a bad taste in the mouths of many. In a presidential election campaign though such ugly allegations could be brought up and Peña Nieto must be prepared, especially if the campaign turn nasty. The official and widely accepted version of events is that she had a heart attack following an epileptic fit.
On the positive side, Peña Nieto has been praised for his bipartisanship for working with Mexico City’s PRD Mayor Marcelo Ebrard in coming to common solutions in what is essentially the same conurbation.
Peña Nieto portrays himself as a defender of energy reform, the development of the country’s economy and has released an eleven-point plan to combat security problems in the country.
The next big test is making sure that the PRI candidate wins the Estado de Mexico election in July. A win would provide much momentum and an approval of the work Peña Nieto has done. Defeat would certainly damage the momentum of the most likely next Mexican president.


